The technology

Meet AdellaInsight — the engine behind your marketing.

Most roofing marketing is run by agencies checking in monthly. Yours runs on AdellaInsight: smart technology that works every minute of every day, watching NOAA and Hailtrace for storm events, auto-launching pre-built campaigns geo-fenced to affected zips within hours, and surfacing channel opportunities a human agency would catch a week later. It’s the same engine behind Adella, now watching the radar for you.

ALWAYS ON Your marketing never sleeps. Watches every channel, 24/7Search, ads, reviews, your website — always.Adjusts every daySmall tweaks that add up to more booked jobs.Moves budget to what worksSpends where it’s bringing jobs in.You just see the resultsNo dials to turn. It runs itself. WORKING AROUND THE CLOCK Expert technology does the constant work, so your results keep getting better on their own.
Around the clock

It never stops working.

A local agency looks at your account about once a month. AdellaInsight watches every channel around the clock, catches what’s working and what isn’t, and adjusts the same day — not at the next meeting. That’s something no human-run agency can match.

It thinks, then acts

Smart moves, made for you.

AdellaInsight reads your numbers the way a whole team of analysts would — then makes the smart move and tells you in plain English. More budget where jobs are booking, less where they’re not. You get the benefit without lifting a finger.

RECOMMENDED THIS WEEK DONE AUTOMATICALLY Auto-launch storm campaigns in northeast zips. WHY Hailtrace registered 1.5“+ hail in 78664 and 78681 zip codes 47 minutes ago.Storm landing pages and ad campaigns built last month, in standby.First competitor campaign typically launches 18-24 hours later. EST. SIGNED JOBS+18 next 14 daysYOUR BUDGETNo change Illustrative. The engine spots the move and makes it — you just see the result.
Connected to your tools

It plugs into the systems you already use.

AdellaInsight talks directly to the platforms your roofing business already runs on — reading every call, every storm alert, every signed job, every claim status, every review — and tying them together. No spreadsheets, no manual reports, no “let me check with my agency.”

Your field service software
JobNimbus, AccuLynx, Roofr, ServiceTitan

Every signed job, every inspection appointment, every claim status — flowing into your dashboard automatically. Marketing finally tied to signed contracts, not lead counts.

NOAA + Hailtrace
Storm event monitoring, 24/7

Every call answered, every call missed, traced back to the ad or search that brought it in.

Search ad platforms
Google Ads, Bing, storm-geo-fenced

Read daily, tuned daily. Budget shifts to the campaigns booking real jobs — without you doing anything.

Local Service Ads
Google Guarantee badge, LSA

Your pay-per-lead leads land in your schedule, with the guarantee badge keeping you at the top of search.

Google Business Profile
Local maps, photos, hours

Photos, posts, hours, service areas — all kept fresh so homeowners nearby pick you first.

Social ad platforms
Meta, Instagram, storm-targeted

Ad performance read every day. Creative refreshed when fatigue shows up. Budget moves to what’s working.

Your call tracking
Phone leads + attribution

Closing the loop on revenue — tying every marketing dollar to signed jobs, average ticket, and storm response time, not just clicks.

Review & certification platforms
Google, BBB, GAF, Owens Corning

Review requests triggered the moment a job closes — building the reputation that earns the next call.

Using a tool we haven’t covered? Just ask — we connect where it matters.

Always in writing

Every move, in plain English.

You always know exactly what we did this month and why. Not a slide deck full of buzzwords — a clear, short summary you can read in two minutes. And a US account lead who can walk you through it whenever you like.

AdellaRoofing Storm Ready Roofing · Round Rock, TX LIVE · SAMPLE JOBS SIGNED · LAST 30 DAYS 42 ▲ 56% vs prior 30 days $684K SIGNED avg ticket $16,290 Storm response time 5.8 hrs ▼ from 38 hrs Insurance job mix 61% ▲ from 28% Trust score composite 94 / 100 ▲ from 71 Average job ticket $16,290 ▲ $3,840 BY CHANNEL · LAST 30 DAYS Local SEO + Google Business 14 jobs · $228k Storm-targeted Google Ads 13 jobs · $214k Insurance adjuster referrals 10 jobs · $186k Angi / shared leads 5 jobs · $56k All sources reconciled to your field service software Owner-visible
What we did

Every action, logged.

Every move taken on your account, written down so you can see it any time.

Why we did it

Plain English.

The reason in normal language — no jargon, no slide decks.

What it produced

Real outcomes.

Booked jobs, calls, reviews — the things that grow your business.

Built by engineers

The same engineering rigor behind the chips in your thermostat.

Adella was founded by engineers from the world of semiconductor design — the same field where software watches millions of moving parts and optimizes them in real time. We brought that same approach to marketing. That’s why AdellaInsight does what most agencies can’t: handle everything, all at once, all the time.

Want to see the engine in action?

The free one-month trial is the easiest way. We’ll wire it up to your tools and you’ll see your live dashboard in days.