Roofing marketing built for storm response

Be the first roofer on the roof.

The first contractor on the roof wins 68% of storm jobs — even when later bids come in lower. AdellaRoofing gets you there with storm-response campaigns ready to launch within hours of an event, insurance adjuster outreach that earns referrals, and the trust signals that separate you from storm chasers.

Starting at $999/mo · Free one-month trial · No setup fee · NOAA + Hailtrace integrated
Your live dashboard

See your storm response and your trust signals — live, 24/7.

Jobs signed, storm response time, insurance mix, trust score — in plain English, the moment it happens. Built for the owner-operator, not the lead-counter. Because AdellaInsight watches the radar 24/7, you’re pre-positioned before the storm hits.

AdellaRoofing Storm Ready Roofing · Round Rock, TX LIVE · SAMPLE JOBS SIGNED · LAST 30 DAYS 42 ▲ 56% vs prior 30 days $684K SIGNED avg ticket $16,290 Storm response time 5.8 hrs ▼ from 38 hrs Insurance job mix 61% ▲ from 28% Trust score composite 94 / 100 ▲ from 71 Average job ticket $16,290 ▲ $3,840 BY CHANNEL · LAST 30 DAYS Local SEO + Google Business 14 jobs · $228k Storm-targeted Google Ads 13 jobs · $214k Insurance adjuster referrals 10 jobs · $186k Angi / shared leads 5 jobs · $56k All sources reconciled to your field service software Owner-visible
Storm response, the leverage

Under 6 hours wins 68% of jobs.

The first roofer on the roof wins, even at premium prices. Pre-positioned campaigns and 24/7 monitoring turn 38-hour response into 6-hour response.

Insurance mix, the margin lever

61% insurance beats 28%.

Storm restoration is insurance-funded — higher tickets, faster payment, better margins than retail. Adjuster outreach makes you the contractor they recommend.

Trust score, the differentiator

94 separates you from chasers.

Manufacturer certifications, BBB, real reviews, license proof, local longevity. The composite signal that makes homeowners pick you over the out-of-state truck.

What you get

Pre-positioned for the storm. Navigates insurance. Stacked with trust.

STORM RESPONSE

Live before the rain stops

AdellaInsight monitors NOAA and Hailtrace 24/7. The moment a hail or wind event hits your service area, pre-built storm-response campaigns launch within hours — geo-fenced to the affected zip codes, with landing pages built for “storm damage inspection” intent. You’re on the roof while competitors are still checking the radar.

INSURANCE NAVIGATION

The contractor adjusters recommend

Independent adjuster outreach programs, claim documentation systems, and restoration-contractor positioning. We help you build the 5-10 adjuster relationships that generate 15-40 leads per year per adjuster — the referral pipeline that runs entirely outside paid acquisition.

TRUST SIGNALS

Separate yourself from chasers

Manufacturer certifications prominently displayed (GAF Master Elite, Owens Corning Platinum, CertainTeed SELECT). BBB A+ rating earned and maintained. Real local reviews with proof of work. License and insurance certificates one click away. The composite trust signal that wins the 68% conversion advantage.

YEAR-ROUND PIPELINE

Age-driven work between storms

Storm work is feast-or-famine. Age-driven replacement is the steady pipeline. We run the year-round campaigns for 20-30 year roof age targeting, equity-funded replacements, repair-to-replacement progressions — the work that fills the months between storms.

Less on your plate

Stop losing the first call to whoever’s faster.

When a hail event hits and you respond 36 hours later, the storm chaser truck is already signing contracts in your neighborhood. With AdellaInsight watching radar 24/7 and storm campaigns pre-positioned, you’re on the roof in hours, not days — with the trust signals that win the comparison and the insurance expertise that closes the claim.

Everything in one place

Every channel that wins the roof.

No replacing your field service software. No fighting your CRM. We work with the systems you already have and cover the channels that actually sign jobs — storm-driven and year-round.

STORM CAMPAIGNS

NOAA + Hailtrace integrated, auto-launch

Pre-built storm-response Google Ads campaigns sit in standby. The moment NOAA or Hailtrace registers a qualifying hail or wind event in your service area, campaigns geo-fence to the affected zip codes and launch within hours — with landing pages and call-tracking already wired.

LOCAL SEO

The trust-building foundation

Google Business Profile, local citations, neighborhood landing pages, before-and-after project galleries. The slow-compounding work that builds the trust score every storm chaser lacks. Long after the storm season ends, this is what keeps the phone ringing.

GOOGLE ADS + LSA

High-intent paid search, year-round

Google Search Ads on emergency keywords (“roof leak repair near me” at 34% conversion), Local Service Ads with Google Guarantee badge, and the campaign structure that separates emergency intent from age-driven replacement intent. Managed daily, never on autopilot.

INSURANCE OUTREACH

The adjuster referral program

Independent insurance adjuster relationship building. Public adjuster partnerships. Restoration-contractor positioning. Claim documentation systems. The B2B referral layer that generates 15-40 leads per year per adjuster relationship — outside paid acquisition entirely.

REPUTATION + REVIEWS

The trust composite, managed daily

Google, Facebook, BBB, manufacturer certification displays. Review requests triggered after each completed job. Response cadence for every review within 24 hours. The trust score that drives 30%+ conversion lift and visibly separates you from the storm chaser.

AI SEARCH

Be the roofer AI recommends

Homeowners now ask ChatGPT, Perplexity, and Google AI Overviews for roofer recommendations — with damage type, neighborhood, and insurance status in the query. We make sure your company surfaces with the structured data, review patterns, and certifications AI cites when picking which roofer to recommend.

AGE-DRIVEN CAMPAIGNS

The 20-30 year roof pipeline

Equity-funded replacement is the year-round work. We run the campaigns that target homeowners with aging roofs — property age data, recent home equity behavior, ZIP-level housing stock analysis. The steady pipeline that fills the months between storms.

OWNER REPORTING

The numbers ownership actually reads

Jobs signed, average ticket, storm response time, insurance mix, trust score — reconciled to your field service software. The owner-facing report that ties marketing to closed jobs, not the vanity-metric dashboard most agencies ship.

A new way homeowners search

Be the roofer AI recommends — not the truck that rolled in.

Homeowners now ask ChatGPT and Google AI Overviews — “reliable roofer for storm damage with insurance experience near Round Rock?” The answer is one company. We make sure it’s yours with structured business data, certification signals, and the trust patterns AI weighs when picking which contractor to recommend.

  • Local business schema + certificationsStructured data so AI can see your manufacturer credentials.
  • Insurance-claim language signalsThe semantic markers AI looks for in restoration contractors.
  • One more way to be chosenOn top of Google Search, LSA, local SEO, and direct.
FOUND BY AI When homeowners ask AI, your company is the answer. “Reliable roofer for hail damage with insurance experience near Round Rock?” Ask AI assistant Storm Ready Roofing — 14 years local, GAF Master Elite, 412 reviews at 4.8 stars Full insurance restoration, BBB A+, free inspection within 24 hours of storm event. Illustrative. We help your company be the one AI assistants cite as the trusted local roofer.
ALWAYS ON Your storm response never sleeps. Watches the radar, 24/7NOAA, Hailtrace, weather services — always. Launches in hours, not daysPre-built storm campaigns ready before the rain stops. Reallocates spendToward storm zones, then back to year-round work. You just answer the phoneNo dials to turn. It runs itself. WORKING AROUND THE CLOCK Expert technology does the constant work, so your phone rings before competitors check the radar.
The engine: AdellaInsight

Marketing that never sleeps.

Your business runs on AdellaInsight — the same engine behind Adella. It watches NOAA and Hailtrace around the clock, auto-launches storm campaigns geo-fenced to affected zip codes within hours of an event, monitors your trust signals daily, and shifts budget between storm response and year-round age-driven work as conditions change. A traditional agency checks in once a month. Yours is watching the radar right now.

Easy to justify

One storm-week covers the year.

You don’t need a bigger marketing budget. You need to be pre-positioned when the next storm hits. A single major hail event in your service area — with response time under 6 hours and campaigns already live — can book 3-6 months of work in a single week. The plan pays for itself many times over.

THE MATH One storm week covers the year. Growth plan  $1,999/mo Storm jobs (single event, typical)$284k/eventInsurance adjuster pipeline (annual)$186k/yearAge-driven replacements (monthly)$98k/moTrust-driven conversion lift$24k/mo Illustrative — gains vary by market, storm frequency, and starting response time. One qualifying storm pays back the plan many times over.
Getting started

Up and running in days.

01

Pick a plan

See the price up front and pick what fits your service area and storm exposure. You can start the same day — no setup fee.

02

We audit your readiness

Your service area, field service software, current marketing, certifications, and review profile get audited in 5 business days. You get a Decisions Log: current response time, trust score baseline, insurance pipeline gaps, and the storm zones we’ll pre-position for.

03

We pre-position the storm engine

NOAA and Hailtrace monitoring goes live. Storm-response campaigns get built and held in standby. Local SEO and LSA activate. Insurance adjuster outreach begins. Year-round age-driven campaigns launch. You watch the dashboard fill with signed jobs, climbing trust score, and a response time crossing 6 hours.

Simple pricing

Pick a plan. See the price.

One flat monthly price, month-to-month, no setup fee. Your ad budget is always yours and always shown clearly.

Get found. Build the trust score.
Foundations
$999/mo
  • Local SEO + Google Business Profile
  • Reviews & certification displays
  • Trust signal audit
  • NOAA + Hailtrace monitoring setup
  • 24/7 owner-visible dashboard
  • Monthly trust + response review
Free one month trial
Most popular
Storm response. Year-round pipeline.
Growth
$1,999/mo
  • Everything in Foundations
  • Storm-response campaign infrastructure
  • Google Ads + LSA, fully managed
  • Insurance claim landing pages
  • Age-driven replacement campaigns
  • AI search optimization (AEO)
  • Meta + paid social
  • Monthly jobs & response review
Free one month trial
Lead the storm. Lead the market.
Pro
$2,999/mo
  • Everything in Growth
  • 24/7 storm-event response team
  • Insurance adjuster outreach program
  • Public adjuster partnerships
  • Premium ad spend management
  • Dedicated roofing strategist
  • Priority response & review cadence
Free one month trial
Built around your markets.
Enterprise
Let’s talk
  • Multi-market roofing operations
  • Custom storm geo-targeting
  • Group-level attribution & reporting
  • Dedicated account team
Talk to us
Why AdellaRoofing

Built for roofers. By engineers who built emergency-response systems.

Most roofing agencies are marketers who learned storms. We’re engineers who built emergency-response and monitoring systems for a living before we built marketing. Real-time weather integration, geo-fenced campaign automation, multi-channel orchestration — this is what we do natively. Already running marketing for roofers who needed one team instead of three vendors.

Ready to be the first roofer on the roof?

Pick a plan in a couple of minutes, or talk to a US strategist who’ll walk through your storm exposure and trust score. No pressure.